Culture and Development - a series of lectures as part of an educational programme part-financed from the funds of the National Bank of Poland

Lecture Marketing Culture

Krzysztof Broński, Professor of the UEK in Krakow, associate professor, will set out to prove that commercialisation of culture is a necessity in the context of its functioning in an external market environment. Marketing has also become indispensable for the regeneration of cultural resources. Demand for culture has to be generated, just as much as for any other product, or else cultural resources will come under threat. The lecture will aim to demonstrate the potentional for employing the concept of marketing in the culture sector.

You are welcome to attend on Thursday 27 June 2013, 6 pm.

Free entry.