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//Looking Pretty for God (After G.W.)//

Looking Pretty for God (After G.W.)

Artist: Omer Fast
Technique: video
Measurement: 27 min
Date: 2008

As the professionals responsible for a deceased person’s last public appearance, funeral directors’ line of work falls somewhere between make-up artistry, plastic surgery, sculpture, PR, grief counseling, event planning, and magic. Their profession is also emblematic of modernity’s specialization of production, and the segregation of work from the consuming public. As the funeral directors speak about what they do off-camera, stills filmed inside the funeral home are intercut with scenes depicting a commercial photo shoot involving child models. Occasionally, aspects seen in the photo shoot appear to coincide with things the funeral directors describe: the application of make-up, the proper posing of hands and face, achieving an ideal facial expression and an overall finish, the work involved in creating a memorable image. As the camera wanders around the frozen expressions and bodies, the models’ normally passive stance is occasionally interrupted as one suddenly speaks, in complete synch with the voiceover, as if channeling a voice from beyond.
Omer Fast